We tried the trendiest new makeup company out there, and our Il Makiage review of their foundation and concealer is a home run!

woman holding Il Makiage beauty products

The perfect foundation shade doesn’t exis-

Yes, it actually does! But we all know how difficult it is to find the perfect foundation or concealer shade to match your skin’s complexion. We’re giving the ultimate Il Makiage review because shade perfection is exactly what they claim to do. With four seasons out of the year, my skin is never staying the same shade. I’m happy to say having tried the makeup myself, I believe this brand is the solution!

I’ve seen tons of ads and some of my favorite beauty gurus talking about Il Makiage for quite some time. Saying I was thrilled to try this is an understatement. Its foundation has over 475,000 reviews, which is the most reviewed beauty product ever.

With their Try Before You Buy program, there’s no other satisfaction other than 100%! More on that later…

Even sweeter, today, August 5th only, you can also snag FREE shipping on any order when you use promo code SUMMER at checkout! Note this offer does not work with the Try Before You Buy program.

woman holding Il Makiage box filled with product

My Hip teammate Melinda and I had the pleasure of trying a few Il Makiage products, both their concealer and foundation. When we say we’re blown away, we aren’t kidding. 🤯


Let’s start with the Il Makiage concealer.

woman using Il Makiage foundation

There are so many different uses for concealer, and the color you get depends on what you’ll use it for. Whether for brightening or covering dark spots and blemishes, the concealer quiz will show you the perfect options. Did I mention it comes in thirty shades?!

It’s also worth noting this product is vegan, cruelty-free, and oil and paraben-free. Not only is it good for our animal lovers, but it’s also likely to help avoid breakouts. 👏


Now onto the Il Makiage foundation.

woman holding Il Makiage foundation and makeup brush

This foundation comes in 50 show-stopping shades. 👏 Talk about inclusivity! When you take the quiz you’ll be able to specify what kind of coverage you want, but so many reviewers (myself included) report this foundation is basically the beauty filter in a bottle. It looks and feels like you’re skin and is perfect for building fuller coverage layers. They also have an After Party Full Coverage foundation if you’re looking for even more coverage.

The perfect foundation lies in your skin’s pigment and undertones, which you may not even know what yours are! Undertones can be neutral, yellow, pink, or olive. Don’t worry; I didn’t know my undertone either, and Il Makiage’s quiz figured it out for me. 🤩

woman wearing il makiage foundation

How does Il Makiage work?

You can guess what shade you are and select it that way, but the best part of Il Makiage is the personalized quiz. It asks a series of questions regarding skin type, desired coverage level, and more. It even asks you to upload a picture of yourself. From there, you’re officially matched!

il makiage before and after

Here’s my experience with the Il Makiage foundation. 

Above, the left picture is before, and the right is after the application. After moisturizing, my skin was a little oily, and I do have a few dark spots that are too stubborn to leave my face. I was looking for light- to mid-coverage. Something that looked like my skin yet had the ability to build up to full coverage if necessary. That is exactly what I got!

I was nervous at first because I had two shades; one was a little too light (60) and the other was slightly off (75). I combined them both, and that’s what you see in the pic above.

il makiage foundation before and after

But sometimes, it takes more than one try to get the perfect shade, right?

I decided I needed to get a different shade because who wants to combine two shades for everyday purposes? I’m a huge fan of the way this foundation feels on my skin so I definitely thought it was worth it to find my actual correct shade. It ended up being 105! Yup, I finally got my I-woke-up-like-this moment with just one shade. 🤩

If you do get the wrong shade like me, there’s nothing to fear! With the Try Before You Buy program, you only pay $5 for shipping and have 14 days to decide if you want a free return, exchange, and refund. They aren’t going to question you or convince you to change your mind, either. Truly no questions asked! Note this offer cannot be used with the FREE shipping offer mentioned above.

Although the quiz is awesome and helped guide me to my perfect shade, it may not always be correct for everyone. The true test is applying it. But it’s such a relief that you won’t be stuck paying $45 for a foundation or concealer that doesn’t match your skin. Trust me, with a formula like this, you’re going to want to stick it out and find that perfect shade!

woman wearing il makiage foundation

It’s so good, I didn’t even use my other usual face makeup products!

I tried this without any other face makeup, although I normally wear bronzer, contour, and highlight. Even if it was slightly lighter, I knew my entire routine would even out my tones. This is the perfect no-makeup-makeup look.

It also was extremely soft on my skin! My other foundations sometimes make my skin look dull, but this didn’t feel like I even had foundation on. I felt so confident which probably showed because the number of compliments on my skin was UNREAL. Seriously, though — I’m glowing!!Melinda's il makiage before and after pics

Here’s Melinda’s Il Makiage review regarding the Concealer & Foundation:

“What really drew me to Il Makiage was the fact that they offer an extensive quiz to help match your color. They claim that 75% of women get the foundation wrong. I was probably in that statistic before I discovered this brand. I love how they offer step-by-step instructions on how to apply foundation with I really appreciated, as previously I was a concealer-only girl.

I’ve previously been using a well-known brand. While I liked it, I always felt the color was too light for my skin. I remember when I ordered that brand, I felt overwhelmed by the dozens of color options, not having a clue which one I should order. Turns out the color I received was a tad too light for me.

When I received Il Makiage after taking their quiz, their color match was the truest I have ever tried. I am truly impressed. I also love how you can try out the products for 14 days with no commitment. I felt zero risk in giving this brand a try, and now, I’m happy I did!”

woman applying il makiage foundation

Our Hip teammate Emily also recently tried Il Makiage! Here’s what she had to say:

“I guess it’s safe to say I get the hype about this foundation 👏 I, like so many other beauty lovers, was convinced by the Instagram videos of the color matching capabilities and flawless application of this foundation. Then after hearing Melinda & Kaitlyn rave about it, I knew it was time to try.

The color quiz is more extensive than other ones I’ve taken, and it’s kind of like a vision appointment where you choose which is a better match to your skin tone. I was fortunate to have my color come in spot-on!

The formulation itself feels pretty weightless. I normally apply my foundation with just my hands or a damp beauty blender sponge, but I really liked the brush I got from Il Makiage (free with a subscription). It smooths out the foundation for even coverage, and I love that this is buildable. Just one layer was enough for me for everyday wear, but I layered before going out for the night with some friends.

woman applying il makiage foundation

Also, and, this to me is the most important feature: it. does. not. oxidize. 🙌 I cringe every time I see a foundation changes colors an hour later from oxidizing after application. Not with this!! It still matched my skin tone perfectly and looked almost airbrushed.

It’s a pricey foundation, but not any more expensive than other high-end formulas that flaunt the same coveted quality. As I mentioned, I’m now a subscriber, and it’s safe to say I won’t be canceling my next shipment anytime soon!”

Il Makiage foundation

I can confidently say that I can’t get enough of Il Makiage makeup, so this is definitely Hip-approved! 😍


Want more beauty recs? We tried five different lip plumpers!



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